Newspoll

Expertise

Newspoll Market Research - helping you make the right business decision with confidence. 

When buying market research, the expert should take care of the technical stuff so you can act on the findings with confidence, right? Unfortunately, this isn’t always true. All too often, insightful findings can be based on research which is fundamentally flawed because of poor design and execution. And the scary bit is, you probably won’t even realise it.

 

The fundamentals are critically important - If they’re wrong, the rest is irrelevant

Whether the solution to your research need is relatively simple, or an incredibly complex model or segmentation, it's always built on the key fundamentals of asking the right questions of the right people. Fundamentals like questionnaire design, sample design and fieldwork quality aren’t particularly sexy, but they’re critically important. If they’re wrong, the rest is irrelevant.

Newspoll has built its reputation by being passionate about getting it right. We know what we’re doing, and we think hard about everything we do so you can act with confidence on the findings and insights we provide you.

 

Driving the offer is:

Intellectual capability and experienceRegardless of how large or small your project may be, every project at Newspoll is led by a highly experienced and intelligent Account Director. And importantly, the face that services your account and presents the results is integrally involved in every step of the project.

Customised solutionsNewspoll isn’t about ‘black boxes’, and fitting your problem into a standard solution. Everything we do is built from the ground up to suit your specific situation and need.

Multiple sectorsIn typical year, we do work for around 200 to 250 clients, so our client base covers a broad array of industry sectors. But even if we haven’t worked in your particular sector before, we welcome the challenge.

A full array of methodsWe’re certainly known best for our expertise in quantitative research, and when the answer really matters for an important market sizing project, no-one does it better than Newspoll. But qualitative research is also integral to what we do - including group discussions, depth interviews, observational research, ethnography and behavioural economics. 

Buy what you needYou can draw on Newspoll’s legendary capabilities in quantitative research at the level which best suits your needs, whether you seek an end-to-end solution, or just data collection. If data collection through our leading telephone and online Omnibus services is right for you, we’ll deliver your results in Newspoll Visualise – an interactive tool that allows you to immediately chart your results for your presentation.

 

 

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