Telephone vs. Online

	Telephone Omnibus	Online Omnibus
Frequency	At least once a week	Fortnightly
Sample	18+	18-64
Most representative sample
Value for money
Fast turnaround
Visual prompts
Ideal study types	Market tracking Population incidence / market sizing Mainstream products / services Infrequent / non net users Opinion polls	Visual prompts Internet related topics Hi-tech products / services Net users

Telephone Omnibus